AI | GOOGLE GEMINI

Google’s AI Gamble: Will Gemini’s Generative Algorithm Sink or Swim?

Is Google heading into troubled waters by integrating AI Overviews in search results? Here’s what I think…

At its latest presentation, Google announced the incorporation of results from its generative algorithm, Gemini, into its search results using what it calls “AI Overviews.”

As of May 14, many millions of the search engine’s users in the United States began receiving Gemini answers as part of their results pages, and many millions more will soon begin to do so worldwide.

What at first appears a major innovation, the company’s response to generative AI comes with a potentially significant problem.

While the answers that Google delivers in the form of links to other pages, where it is simply passing on or distributing information, are protected by the well-known (and controversial) Section 230 of the Communications Decency Act of 1996, the answers that Google produces using its own generative algorithm, Gemini, aren’t.

They are created by a tool owned by the company itself. And no disclaimer can fix this.