Herd mentality
The new Apple store opening in my city today created a lot of excitement. People were buzzing about it, and influencers were drawn to the scene. Long lines formed quickly, turning the area into a busy place with eager customers. What caught my eye was a news story about a 19-year-old who started waiting in line a whole day ahead. Surprisingly, this isn’t the first Apple store here; we already have seven others. So, what’s driving everyone crazy? It makes me wonder: Are people genuinely crazy about Apple products, or are they just doing it for the photos and social media? Or maybe they’re just joining in because everyone else is?
I wouldn’t want to judge anyone’s actions; people have their reasons for doing things, and it’s not my place to interfere. But as someone with social phobia, seeing those pictures of big crowds makes me break into a cold sweat. Moreover, my boyfriend also suggested going to the newly opened Apple store today to experience the atmosphere. Of course, I refused. However, this brings to mind the topic of herd mentality.
Herd mentality is widespread. It arises from various factors, with social influence being the most significant. As social beings, we often seek guidance or validation from others, especially in uncertain situations, which leads to conformity. People often follow popular fashion trends and brands influenced by the preferences of the majority. Similarly, on social media, when everyone shares the same content and follows popular accounts, it fosters a sense of uniformity in thought and behavior.
I’m familiar with it too. During the pandemic, as we faced challenges, it seemed like everyone was stocking up on items every day. Alongside essentials like oil, rice, noodles, and produce, even things like toilet paper and snacks disappeared from supermarket shelves. Seeing this frenzy, I found myself caught up in the rush, scrambling to buy or even competing for items, despite having enough at home and knowing we might not even use them.
I also enjoy planning trips. Before every journey, I check social media to see photos, videos, and other information from people who have visited the destination before. I also gather details about popular local attractions so that we can visit them. I believe this is also a form of herd mentality. It’s just that everyone has different preferences, so the direction in which we follow the crowd also varies.
Is herd mentality a bad thing? It depends. For example, if you’re following a cult and causing harm to others, or if you’re attacking someone online based on unfounded comments, then herd mentality can lead to negative outcomes. Similarly, if you’re taking out a loan to purchase a luxury item beyond your means just because others are doing it, you might be a victim of herd mentality. In these cases, blindly following the crowd can have detrimental consequences.
Can it be a good thing? Absolutely. For instance, charitable giving during crises and adherence to public health measures during pandemics. In times of disaster, people often come together to donate money, supplies, or volunteer their time, collectively making a significant positive impact on affected communities. Protest marches can also be driven by herd mentality. I am mentioning those that advocate for legitimate rights and interests. For example, in the Black Lives Matter (BLM) protests in the United States, individuals collectively fought against inequality and discrimination. Similarly, in protest marches in Iran where people advocated for the freedom to wear hijabs, we witnessed unity and efforts to empower women. These instances demonstrate how herd mentality can facilitate collective action towards common goals, resulting in positive outcomes for individuals and society.
Herd mentality has both positive and negative aspects, and its impact varies depending on how it’s used. While it can stifle diverse ideas and silence different voices, it also has the potential to unite us and help us overcome challenges. Taking control of our actions instead of blindly following the crowd is crucial. Critical thinking and considering the consequences are essential to avoid harming others. Conforming doesn’t mean sacrificing our individuality; it’s about making informed choices that align with our values.
