How to Fine-Tune Your Offer
Insights from Survey Responses
The answer to the question of how to figure out your exact offer lies in the survey responses.
This survey is just the beginning of the answer to this question.
If you’re launching an information or knowledge product, it’s often possible to continue to tweak the answer all the way up into your launch.
To help you fine-tune the offer, I’ll gather data throughout the pre-prelaunch and the prelaunch stages.
Even if you’re selling widgets, it’s possible to add information-based components to the offer.
For example, in a past tweet, I ended up adding some live question-and-answer teleseminars to the offer.
The survey is all about gathering this type of valuable data.
In addition to collecting the top objections, the survey will give you all kinds of additional data and information.
It’s often good to mix up multiple-choice questions with essay questions, as this will provide a higher response rate and deeper insights.
These insights can often tell you how to construct your offer.
As the old saying in the direct marketing world goes, "You want to enter the conversation that’s already taking place in your prospect’s mind." The responses you get to a survey give you the shortcut to entering that conversation, which is incredibly powerful. . .
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