Sell sand to an Arab using this copywriting tactic!
The first thing you must keep in mind is that you are on both sides. You are both a product creator or spokesperson and a buyer of the product. This means you should have full knowledge of what the product does, the value it provides to the customer, and how it will change their life!
When writing an advertisement, the customer’s ears and eyes should be held sacred. This means what he understands from you is more important than what you say to him. Try to give him what he wants. For example, the customer doesn’t care if your product is made by the best engineers in the world; what he cares about is whether he will notice changes by tomorrow.
Of course, the value of professional expertise is very important, but what matters is the customer’s end result. Be careful not to use overly fancy words and stay close to your target audience’s language. Many copywriters and advertisers make this mistake; some do it purposely to impress people in the business, or do it unwittingly, trying to sound smart.
Try to highlight the pain points in your ad and put his fears in it. For example, if you have a beauty product, remind him that he can look good and attractive using your product and how he will miss out if he doesn’t. That’s why in TV adverts about beauty creams, the actress usually has some skin problems at the start but looks gorgeous in the end.
For practice, I suggest you watch adverts carefully from now on and think about the products you buy and why you bought them.
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