This Was the First Ever Growth Marketing Hack

Photo by Windows on Unsplash

When free email accounts were introduced back in 1996, it was a marketing challenge.

Yet, they grew from $300,000 to $400 million. In 30 months.

When Sabeer Bhatia and Jack Smith, the founders of Hotmail were discussing the email with Tim Draper, Tim said the product was great but wondered how they’d get the word out.

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Twin of ILLUMINATION to scale out

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Noman Shaikh

Noman Shaikh

Copywriter & Marketing Consultant | Crazy about psychology and human behaviour | Web: sillycopies.com

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