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Congrats, You Found the “Best” Productivity Software. Now You Have To Actually Be Productive.
I’ve been in the “productivity” software space since about 2018.
The companies I worked for include Workzone, ClickUp, and Friday.app, Range, and now Tettra (though this one is a knowledge base).
I’m not a productivity expert by any means, but there’s one thing that I’ve found to be universally true.
Here it is…
People love to switch tools.
During the fall and at the beginning of the year, there’s a surge in interest and people looking for more productivity tips and tools.
Here’s an image from Google Trends for the term “productivity”:
Here’s what they think they want:
- They want it to be easy
- They want it to integrate with everything else they already use.
- They want it to be different (but not too different)
But here’s what they’re really looking for:
- The ultimate answer
- The silver bullet to their problems.