You Have No Competition on Medium
Sounds unreal, but it’s true.
If you’re not a Medium member, you can read this article here.
Do you think that your niche is already saturated? That it’s too hard to gain views and reads? That it’s impossible to compete with established writers? As if they’re on the highway and you’re on the catwalk?
Breaking news: You have no competition on Medium!
Why?
Here’s the evidence.
The zero-sum syndrome
It’s when you think that if one article gets lots of views, another gets ignored. Or when one writer gets lots of followers, another suffers with no audience.
This is not a scale.
It’s false thinking.
Readers’ attention is not limited. It might be hard to get, but it’s there and it’s growing.
One reader will read more from the same thing, just to validate assumptions, or to learn from experience — what others do in their situation, if it works, and how it works.
