80/90/65
Nope, it’s not an Illumineto Spark password or what freeways to get from Boston to Seattle.
Let me explain.
Each number represents an insight into sales content.
Almost 80% of B2B buyers report that content was very important or extremely important in selecting one vendor over another. (Sirius Decisions, 2016)
How do you know which piece of content is the right piece for each different sales engagement?
This is an oldie (but a goodie) — 89%-93% of everything taught during training is forgotten in 30 days.
How do you keep the knowledge around longer?
As a marketer, this one hurts — 65% of sales content created by marketing is never used by sales. (Sirius Decisions, 2013)
As one of our founders always says “Bummer”.
Don’t be a statistic. Be a sales hero.
Or make a sales hero — refer a colleague today and gain all the rewards.
