Bringing sales engagement to enterprise team collaboration
I work in a virtual organization. Like most organizations today, our team is spread out all over the place. And to communicate we use various tools that provide us the same benefit of all being in the same room.
But most people still don’t work virtually, unless of course, you’re a sales rep. In fact, sales reps were the first to permanently “cut the cord” to the central office desk. Probably back in the 90s. So if you’re a sales rep it comes as zero news to you that communication from HQ is really hard — often feeling non-existent at times. Unless of course, your organization has embraced a team communication platform.
Keep sales in the loop with team collaboration and communication
Instant Message (remember AIM anyone?) really started to assist with not only minimizing the need to pickup the phone or walk down the hall to ask a colleague a question, but IM really started to assist in much easier communication with field-based sales reps. With IM, one could get above the noise (junk?) of the email inbox and communicate a bit easier with those on the road or at least working remotely. Fast forward a bunch of years (nice to have known you AIM) and apps like Skype and Slack are used daily by millions of worker bees.
One of the capabilities that really made Slack powerful is the ability to easily share documents and of course to search through channel histories. And it is this capability, IMHO, that has started to make team collaboration tools particularly useful. But oddly enough, one group within most organizations that has not really broadly adopted team collaboration applications like Slack are sales teams. I guess that’s why there is no Sales category in the Slack App Directory. It’s time for that to change.
Make team collaboration and communication useful for sales
Sales teams need intel. Insight into what their prospects are doing, let alone thinking, is key. Imagine being able to not only understand what is of most interest to a prospective buyer, but to be able to have this insight delivered in real-time to a deal team. That is exactly what Illumineto Spark is capable of doing, courtesy of a very elegant integration with Broadsoft’s (the leader in unified communication and collaboration applications) Intellinote enterprise team collaboration application. Now, teams now have greater transparency and real-time insight into high value customer and prospect activities. With Illumineto and Intellinote, sales teams are able to faster respond to prospect interest and intelligently prioritize next steps to close the deal.
