Data mining — it’s easier than you think!

Did you know in a recent Salesforce study, they found that sales reps are constantly mining for content. In fact, they spend over 30% of their time looking for that information, knowing that if they find the right gem, they can win the deal.

Unfortunately, the time spent looking for the gem results in far more failures than successes — usually because they’ve run out of time — but, let’s not be naive about it either, it also comes from frustration and just plain giving-up — usually with the rep producing something new on their own.

Using a product like Illumineto’s Spark removes all that time spent mining for content — which means that a sales rep’s time is freed up that much more to — wait for it — sell! Yes, this is a product plug, but think about it — if you work 60 hours a week, almost 20 hours of that week is spent looking for the right content — or producing something new. How many times have you seen a deck or document from an associate “after the fact” and said, “Dang, I wish I had known about this; I could have used it with my latest prospect!”

Spark allows you to bring your associates together and share content, so you will never have that experience again. You can allow your “gems” to be shared as well as discover other “gems” from fellow team members that would benefit not only the company, but your quarterly quota.

What’s all the fuss about data mining when it helps you succeed and be a hero? There is none, if you are using Spark.