Illumineto revolutionizes the way CRM systems are used by Sales Professionals

Illumineto Spark enriches opportunity records

Rockville, MD — August 10, 2016 — Illumineto, a company that finds, packages, and delivers information for sales professionals, announced today its capability to integrate with Salesforce.com, a Customer Relationship Management (CRM) company.

Sales professionals are at a distinct disadvantage before their sales process ever begins because of the increase of well-educated buyers. That, coupled with the continued increase of content being produced by their sales and marketing support teams, those same sales professionals also have the disadvantage of not knowing what is best to use with a particular sales opportunity.

Layer those two disadvantages with increasing technology trends and corporate management directives and the sales professional is constantly being hammered from both directions — answering a prospects questions and closing the deal quickly, the first time, as well as manually updating CRM systems and using technology that is built more for corporate management then for an individual sales professional.

Illumineto has introduced the capability for its product, Spark, to be integrated with Salesforce, eliminating the need for sales professionals to update their Salesforce records before or after every call.

“Enriching the pipeline opportunity records gives sales leadership greater insight into the strength and reality of the pipeline,” Said Mike Morper, Illumineto Co-Founder. “As a customer engages with an Illumineto Spark campaign, all of that activity is recorded into the CRM — the sales professional no longer has to spend time on this administrative task.”

The prospects behavior, and Illumineto Spark capturing every interaction, gives sales management the confidence of not only the buyers intentions of when or if they are going to buy, but also the knowledge that their sales teams time has been freed to sell more and do administrative tasks less.

“Eliminating administrative time and giving more time to sell is our mission here at Illumineto,” said Nick Caruso, Illumineto Co-Founder. “Sales reps no longer have to scramble to enter data before every pipeline call — Illumineto Spark has already done it for them — giving their management the insight they desire into the interest and activity of each opportunity.”

Illumineto Spark is a sales platform that finds the best content for a customer, packages that content into a web page for an opportunity, and then measures the engagement process of the buyer with each piece used in the campaign. A simple two-step process integrates Spark with Salesforce, eliminating the need for the corporate IT department to get involved.

For more information about Illumineto Spark, go to www.illumineto.com.

ABOUT ILLUMINETO

Illumineto makes sales personal, enabling the sales process to be accelerated by providing recommended content to a sales professional for use in addressing a prospects problem. In an easy to use interface page, called Spark, Illumineto furthers the sales process by providing the professional real-time insight into their interaction through the Spark pages. As a result, buyers make purchase decisions faster, increasing sales and revenue. Further, Illumineto provides insight for sales and marketing leaders as to how a company’s assets are used, what is used the most, and which ones resonate the most with a prospect — through analytics and real-time feedback. The communication process is increased dramatically by using Spark — making the decision process faster and building the trust and personalization for further sales that all sales professionals desire.