The history of our company keeps being reaffirmed!

Our Story

It’s been a while since I last posted. I must apologize — I love to write and tell stories and just blather on about important as well as unimportant stuff.

(“Wow” you’re saying to yourself, “someone who is honest about themselves”. Yeah, that’s me.)

Yesterday, I was working on a campaign that we’re getting ready to send out to sales professionals and I was reading over all the bio’s of our staff and particularly, why they joined us.

Which led me to go back and look at all the research that we had conducted after forming the company, from survey’s to paid research, on what a sales professionals life is and what they dislike most about their job.

There was the usual stuff about “Non-Responsive Marketing” or “Lack of clear direction”, and those are all valid issues, but none that Illumineto can tackle and help with, sorry.

It was the responses like these that caused us to know we were on the right track with Illumineto Spark:

1. “I hate having to manually enter all the prospects interactions into our CRM” — over 90% said this.
2. “ I spend hours looking for something and never finding it” — over 70% mentioned this.
3. “I hate having to build my own presentations when I know that someone else has already built it” — over 50%.
4. “I wish that I could differentiate myself” — over 40%
5. “I wish management could see what is being accomplished on a daily basis and not rely on the monthly pipeline calls” — over 35%

And so many more. Again, not only from our research, but from Illumineto’s founders and staff.

We were onto something back then and we have proven it to be the case today.

Sales professionals, like you, enjoy saving hours a week by Spark automatically updating CRM records and Spark searching all of your data repositories for the right piece of content.

With the introduction of teams and the sharing of content and pages, Spark users now save even more time by not having to build their own decks or pages — just duplicate and off they go.

And lastly, Sparks real-time feedback gives sales professionals and their management up-to-date feedback on where the prospect is in the sales funnel.

Thank you for using Spark and making us such a huge success. If there is something else that you want to see in Spark, just email us at support@illumineto.com. Remember, our developers are all ex-sales reps who have changed career paths to help their brothers and sisters be more successful.

Good luck selling!