What to do wrong with Spark

Here are three things you should never do with Illumineto Spark.

ONE:

How many of you have ever sent an email to a prospect and placed attachments in it? Yeah, duh — all of you. What was the limit that you set for yourself on the number of assets to attach? Was it five? 10? 20?

And there was still another 6 assets not shown

Personally, I never do more than five (and hopefully less). If I can’t answer a prospects question within five documents, than either my marketing team is pitiful (another term for “they suck!”) or I need to find another job where the company knows what it is selling and why it is needed.

Here’s the lesson on this one — build your Spark page with the same concept in mind. If you can’t communicate the solution to your prospect in five assets, than, there is something seriously wrong.

We KNOW! It’s hard, especially with all the different formatting capabilities of Spark, to add numerous assets as a list at the bottom of the page.

Just remember something — your contact card is at the bottom of the page and that is where your prospect will go to get your info — and if it takes 10 mouse wheel rolls to get there, don’t be surprised if they never call you.

TWO:

Greet them! Say “Hi”! When you did an email, didn’t you say “Hi Gina, it was great meeting you yesterday” or something like that? Maybe even more formal with a “Dear Neta,”?

Spark has that incredible area that we broke out for you to do exactly that — place a greeting.

Welcome them aboard — because, if you think about it, most of your prospects will have never been introduced to a product or service like this (through Spark) — so, if you build the page correctly, it truly will be a journey for them as you walk them through your page and tell the story they way you want.

Personal or Professional — do either with Spark

In fact, like the example above shows, you don’t have to make it “personal”, but you can make it “professional”. Address the company or issue and go from there. This is not an email — it is a platform to allow you to position your company and your solution to your prospect the way you want.

THIRD:

Sorry, but gonna reverse #1. Have you ever received an email from someone and there wasn’t enough information?

I was helping one of our customers and she asked me to look at a page she built (she said I could post it here, so, don’t think I’m giving away any State secrets or anything). Here it is:

This was the email I received from her.

So, I clicked on the “Read Document” to see if I missed anything — here it is:

No real greeting, no contact card, nada.

Yep, that’s it.

Well, it was definitely “to the point!”

I asked her what was she addressing, why was she providing this, what was she hoping to accomplish, and you know, all the pertinent questions you should ask yourself when communicating with a prospect.

What she didn’t realize was the true power of Spark and what it could accomplish for a sales professional (she, unlike many of you, never got a personal walk through of the product so she was “a bit scared to unleash the power”.)

Don’t worry, she and I worked on the page, we found three more assets that were relevant, placed a nice greeting, and of course, unleashed the power of what Spark has to offer. Of course, she now has numerous pages out to numerous prospects and clients and constantly harasses me as to why we didn’t come out with this sooner.

I hope I was able to help some of you with this.

As usual, if you ever need help or have a question, just ping us through that little blue circle in the lower right hand corner of Spark.

PowerTip: How to make your favorites!