What are the top five most important questions to ask users about your startup business?

1. Would you recommend < product> to a friend?

This is a great way to find out what users’ opinion of a website or product is. After all, someone is unlikely to recommend something that they don’t rate themselves. Rather than just capturing a ‘Yes’ or ‘No’ response consider providing ‘Yes, I’d recommend it because…’ and ‘No, I wouldn’t recommend it because…’ as possible answers with text boxes below each (or show the relevant text box on answer) so that you can also find out why users would or would not recommend it.

2. How would you describe <product> in one or more words?

This is a good question for capturing perceptions of a website or product. You could allow users to enter their own words or chose one or more from a list, such as the 118 used in Microsoft’s product reaction cards (Word). A good way to analyse the results of this question is to use a word cloud generated using a service such as Wordle.

3. If <product> were a car, what car would it be?

A bit of a wacky one but by asking users to compare your website or product to something else you can investigate their perceptions of it. For example, do they compare it to a beautiful and desirable Aston Martin DB9 or a bland and boring Toyota Corolla (sorry Corolla drivers out there)?

4. How does <product> compare to <competitor>?

A great way to investigate the strengths and weaknesses of a website or product is to ask users to compare it to something similar that they have used. In addition to asking how the two compare you might also ask ‘Which do you prefer?’ to find out more definitively how your website or product stacks up to the competition.

5. If you could change one thing about <product> what would it be and why?

This is a great question for unearthing major frustrations or feature omissions. Asking for one thing forces users to consider what is most important to them. You could alternatively ask for up to three things that someone would like to change.

ONE MORE THING
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