Spreadable Media- Harry Potter
https://www.youtube.com/watch?v=Tx1XIm6q4r4&t=9s
This video is a great example of a spreadable video.
The video is short and simple with a clear structure and message.
The video is brief and it has a simple and clear running narrative. The different puppets are wondering what the mysterious ticking noise is, but they keep singing to the beat of the ticking noise. Eventually, the puppet portraying Ron Weasly finds the ticking noise, and it is a bomb. Then they all blow up, except for Voldemort who has the last frame. The situation is humorous and it’s easy to understand and find funny.
The way the puppets sing is also very catchy. The characters repeat their name numerous times, so this tune can easily get stuck in the head of the viewer. The mysterious ticking is also catchy.
Because Harry Potter is so popular and the video is humorous and catchy, viewers will want to share it with their friends and family.
This video was uploaded 17 years ago, so it was a very early viral video. When YouTube was gaining popularity Harry Potter was at the peak of its content. This video in some way was extremely popular because of that. Lastly, this video helped pave the way for the viral content that we see today.