The world is changing, so are the businesses! The ever increasing competition in the business world makes it necessary for every business to connect to their audience in the most effective and efficient way. This is important not only for the survival in the market but also to run your business successfully.
One of the most popular apps among teenagers at the moment is a short-form video platform called TikTok.
TikTok is a social platform where users share videos covering a wide range of categories, from lip syncing to comedic skits to viral challenges. But even if you’ve never heard of the app, it’s worth getting to know it. TikTok has over 1 billion all-time downloads , and its popularity and influence has only continued to spread.
‘How to do that?’
Tik tok is fast becoming one of the best social media platforms that can help you to do that task. Presently, more than 60% of the world’s top brands are using Instagram for marketing.
In a few years, just like Instagram, Tik tok will become the most talked about social media App and it will attract more people than any other social media website ever did. It has reached more than 500 million active users.
Thus, if you are not using Tik tok yet, it means you might be missing out on chances of building a community of potential customers.
How Does TikTok Work?
Essentially, users can shoot videos up to 15 seconds long, but they can also create 60 second videos by combining videos. But it’s not just pointing and shooting a video. You can also add a lot of different elements to your content.
For example, you can apply filters, add music, and edit your video — all within the app. It’s important to address the assumption that TikTok is just for Gen Zers who want to lip sync and make silly karaoke videos. That’s not all this platform has to offer.
In fact, it’s being used by more than just teens. Brands are jumping onboard, as well as artists and celebrities.
Here’s a simple breakdown of using the app.
1. Download the App and Start Browsing.
First, you need to download the app on your mobile device (duh). Once you download, you get instant access to their community. From here, you can start browsing videos. This is a good first step because you can see how diverse the platform is. There are plenty of different types of creators and unique ways people and brands alike are expressing themselves.
2. Create Your Account.
When you’re ready to dive deeper, you need to make an account. The app allows you to use your email, phone number, or other platforms (like Facebook, or Google of course) to sign in. Your username is automatically generated, but you can change it by going to the settings in the right bottom corner of your screen. From the Edit Profile button, you can also add a bio and link your other social accounts.
3. Explore Your Feeds.
Now, you’re ready to explore the world of TikTok. The platform is divided into two main feeds.
3.1 For You: These videos are suggested to you based on your preferences and behaviors on the app, so the feed is more personalized over time.
3.2 Following: This is a feed of videos created by the people you choose to follow.
4. Start Engaging and Follow Accounts.
Just like other social media platforms, you can like, comment, and share content. The more you engage with content, the more the app learns about your preferences, so your feed is going to improve over time.
By, Tolu Adedayo,
Content guy @Image Boosters