Do you really need Carousel Banner Offers running on your homepage ?

Pranav Jang Bahadur
Aug 5, 2018 · 5 min read
Carousel Banner Ads be like

A lot of studies have confirmed that no one cares about carousel banners at all.

A study by Notre Dam University, who had 3.75 Lakh users visit their website and shown Carousel with 5 banners, saw a CTR of mere ~1% for the banners and 89% of this was attributed to the banner in the first position.

“After an extended visit to the website — including much time scrutinising this homepage — the user gave up and assumed that Siemens didn’t have any special deals for her”

It is amazing, isn’t it ?

What are the reasons for this?

One of the biggest reasons is the utter lack of their usability.

Will changing my slide change time from 3 sec to 6 sec help?

In all probability, NO. If the user is viewing the slide for more than 3–4 seconds, they are engaged with the content and if the slide changes then, it will be worse for UX than having them in the first place.

Why are they still in use though?

In my opinion, there is simply a dearth of people out there who deeply care about UX.

So, what to do if not Carousel Banners ?

Your experiment can be as good as mine. But here is the thing I believe could work. We should have one static banner that is soothing to eyes with a very clear and provocative call to action button.



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Imagine UX

Imagine UX is one stop destination for all my product design work and to share my thoughts and learnings about User experience design ~ Pranav Jang Bahadur, UX Designer.

Pranav Jang Bahadur

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Imagine UX

Imagine UX is one stop destination for all my product design work and to share my thoughts and learnings about User experience design ~ Pranav Jang Bahadur, UX Designer.