imaware™ Blog is a publication that shares stories on building patient-health awareness.
Home-based testing is ready for prime time
Did you know that your frequent bout of headaches or nagging joint pain may be caused by celiac disease and not stress? That your infrequent bowel movements may be an indicator of rheumatoid arthritis and not just lack of fiber in your diet? Too often we blame our lifestyle and habits for the aches, pains and discomforts we feel in our day-to-day. We continue to suffer without trying to understand if there are ways to feel better, or whether a root cause exists that can be treated. Over time we have become so accustomed to living with a weekly mild headache, or creaky knees that we may have lost awareness of how our body is supposed to feel at its best.
It is interesting that so many of us accept this suboptimal state of being as the norm, and this is potentially due to the following reasons:
- Insufficient knowledge that many of these minor symptoms have the potential to get much worse over time and lead to debilitating chronic illness that can drastically alter our quality of life.
- Lack of urgency — In our time-strapped lives, it is easy to ignore the smaller discomforts as daily minutia given that majority of these symptoms are non-debilitating, with most having over the counter options for treatment.
- Time and effort — The investment of time needed to get to the root cause is paramount. It feels far easier to treat a headache or joint pain with an Advil than spending multiple visits to the doctors office and many hours completing specialist and lab tests.
How can we overcome these time and knowledge barriers to ensure that adequate notice is taken of recurring symptoms, and we are empowered to take action that can prevent disease progression? How can we become more aware of the signals our body sends on a day-to-day basis?
One solution is to make disease testing easier and accessible at your fingertips, and we plan to lead the charge in doing just that — We are bringing to market home-based testing for chronic diseases with our aptly named product imaware™. We believe this is the way forward for the medical industry, and it is our staunch belief that when you build what you believe in, it can change the world.
Home-based testing was revolutionized in the 60’s with the advent of the home pregnancy test — and that took one female employee who innovated on how to put sensitive personal information in the hands of women to empower them to act on it. However, it has taken the medical industry over 50 years to leapfrog from one home-based testing product on drugstore shelves, to having many home-based testing products on the market today. The slow-moving nature of healthcare is especially apparent when we consider that in the same timeframe the telecommunications industry has evolved from single purpose rotary phones to putting miniaturized computers in the hands of all!
The trifecta of advanced science, e-commerce adoption and maturity of digital knowledge consumption, has made the disruption of traditional healthcare channels inevitable.
The time for healthcare change is now, and the team at Microdrop is excited to launch our testing product, imaware™.
imaware™ is an advanced multi-biomarker blood test that can identify diseases like celiac disease, rheumatoid arthritis, prostate cancer, heart disease and others. With imaware™, we aspire to empower individuals with easy access to ultra-precise testing, simple results, and relevant knowledge on the specific disease states, including benefits of early detection and recommended next steps, all in the convenience and privacy of their homes.
We’re close to launching and plan to announce our first test in the coming weeks. Follow us on Instagram, LinkedIn, Facebook, and Twitter to stay in the loop and get notified of our pre-launch promotions. Sign up here to be notified of our product launch and our launch offer.
Take the test. Change your life.
imaware™ is an advanced, ultra-precise home-based testing platform that empowers individuals with awareness of life-altering conditions such as celiac disease, rheumatoid arthritis, prostate cancer and cardiovascular disease. We believe that home-based testing is one of the best ways to start a conversation with your doctor about achieving your health goals.