Network Traffic’s up — Now is the Time to Optimize the Bitrate — SSIMWAVE
Deliver HD Quality with SD bitrate: SSIMWAVE can help you reduce the average bitrate by at least 25% and still deliver equivalent or better Viewer Experience
A report by Nielsen predicts that staying at home due to the coronavirus lockdown can lead to almost 61% increase in streaming. This is going to put great pressure on the networks to deliver good content quality with the increased demand. On March 19, EU officials asked streaming services to move to SD to ensure Internet access is available for all, especially crucial healthcare related functions. News reports have noted that Netflix, Disney+, Amazon, Apple TV and YouTube have agreed to lower their bitrates.
In a world where networks are congested your priorities change, you need to answer:
Do we need to adjust encoding ladders and resolutions to now reflect lower throughput? How to still deliver good Viewer Experience under those constraints?
1. Understand how the current situation affects your subscribers:
SSIMWAVE can help you answer these questions and choose the best course of action.
2. Optimize to deliver video without disruptions to the Viewer Experience:
If the Viewer Experience starts to suffer, video businesses need to adapt before it’s too late and subscribers abandon their service. The first step is to measure the Viewer Experience in real time to get a quick test of how the strain on network performance and congestion situation is affecting it. You still want to deliver the best experience possible under those constraints. It does not matter if you are a broadcaster, D2C, IPTV or MVPD, SSIMWAVE’s Cloud solutions can quickly measure if the viewer abandoned the content due to poor video quality.
Quickly figure out what is the optimal bitrate your service should target without jeopardizing the Viewer Experience. SSIMWAVE’s unique understanding of the Human Visual System provides real-time insights in an automated fashion. Squeezing the bitrate for all assets without knowing the effect on the Viewer Experience can be detrimental. SSIMWAVE’s real-time Viewer Experience optimization eliminates this risk. Based on SSIMWAVE’s viewer insights, streaming services can make optimal decisions about the bitrate cap without having to go down to SD.
Want to see a quick virtual demo of how we can help?
Originally published at https://www.ssimwave.com on March 23, 2020.
