5 Essential Steps Towards an Effective Twitter Business Strategy
“5 Essential Steps Towards an Effective Twitter Business Strategy” written by Mike Marko.
Are you looking for an effective Twitter business strategy?
Many businesses are starting to use social media to market their business. That means there will be a lot of competition.
To make sure that you get results you need the right strategy to get your message across. And effective use of Twitter can help with that.
With more than 400 million active monthly users, Twitter has become one of the most popular platforms for businesses. But how does one successfully advertise on this platform? If you’re new to online marketing, then you’re on the right page. In this article, we’ll give you tips for a successful Twitter business strategy.
Implementing a Successful Twitter Business Strategy
Twitter provides real-time information and boasts higher engagement among its users than almost all other platforms. That means you can use it effectively to take your business to a whole new level of success.
With the right strategy in place, you can boost your business’ reach and sales with Twitter.
It’s simply a matter of knowing how to best use the platform.
Here are some tips to help you succeed with Twitter.
Tip #1: Use Twitter Not Only to Advertise
Don’t just use Twitter to advertise or promote your business.
Twitter is great for reaching out, connecting, and building good relationships with people. When using your business’ Twitter account, build a relationship with your followers and never force them to be your customers.
You can do this by engaging a conversation with them.
Help your followers find the content they’re more interested in so you’ll be able to provide them with vital, useful and interactive content.
Tip #2: Be the Expert in Tweeting Relevant Niche Content
As a part of your Twitter business strategy, being an influential Twitter personality should be part of your plan. Proving yourself to be an authority on Twitter makes you more influential and increases your chance of attracting potential followers.
To increase your Twitter account’s followers and interaction, always make relevant, informative, and highly engaging tweets. You can easily do this by researching the best tweets of your competitors or same business in your industry.
Even more importantly, research what topics your followers engage with the most.
Using the Latest Twitter Trends
Utilize the trending topics. Trending topics are keywords, mostly a hashtag-driven topic, with high real-time traffic due to many users talking about it in a certain period of time.
If you use the trending hashtags on your tweets, your post will be viewed by most, if not all, of the users who are participating in the topic.
Always look for the latest trends which have a huge number of engagement and buzz among your target market regularly. Only use the trending topic if it’s relevant to your tweet and make sure it’s engaging enough to grab the attention of other users.
Relevant Posts Lead to Greater and Constant Interaction
Relevant posts that successfully catch your followers’ attention will have the higher possibility for other users to engage with it and get retweeted.
Remember that your aim for each tweet is to engage your followers and retain constant communication with them.
Tips #3: Improve Customer Service By Valuing Feedback
One effective method to attract customers that should be included in your Twitter business strategy is to use your business account as a customer service platform.
Customers prefer brands that actually listen to them and provide a great customer service.
If you’re planning to gain the trust of your customers and followers, value their feedback. You can ask them for feedback directly by tweeting or by asking them to leave their feedback on the company’s Twitter account.
You may also use Twitter’s poll feature so your followers can easily leave a feedback and choose their preferences from your question. This lets your followers feel their opinions and inputs are valued by your business.
Ask Customers about How You Can Improve
Knowing what your customers want to see in your business would help you determine what aspect of your brand you need to improve. If you’re looking for ways to improve your services or products, the best way to know which actions to undertake is through hearing your customers’ reviews.
Aside from that, you could also ask for their ideas or suggestions regarding your business.
Take the time to read the feedback and evaluate how they can be applied. Successfully applying them in your business will result in positive and improved services and customer satisfaction to your business, and products or services.
H4: Carefully Reply to Customer Feedback
Be cautious in responding to every messages, inquiries, feedback, or review. Since you are carrying the name of your business, it’s important to carefully think about how and what are you going to respond.
Whenever you’re talking to your customers or clients, don’t forget to be courteous. Provide answers that won’t create any possible violent reactions from them. Even if you are receiving negative reactions and dealing with upset or dissatisfied customers, always keep your composure and never respond with the way they reacted.
Tip #4: Use Twitter to Hire Additional Members
Consider using Twitter to help hire new employees.
Aside from reaching interested applicants quickly, posting job opportunities on Twitter can also bring you good feedback. That’s because you’re providing working opportunities for your followers. This helps demonstrate that you’re using Twitter not just to advertise but to also open opportunities.
Tip #5: Use Twitter-Based Search to Attract New Clients
You can use Twitter to look for new clients or customers by monitoring tweets related to your business or the niche you are in. The data you gathered from monitored tweets will help you determine how you can post useful information about your business to other Twitter users, particularly for those who are using related keywords to your business.
When you’re trying to attract new customers, avoid being overly promotional. You might end up annoying people instead of attracting them to your business.
Promoting your business, again and again, might lead your followers to unfollow you.
Additionally, avoid using bots or auto (direct messages) because followers tend to unfollow such users. It’s mostly because they won’t get value from tweets that are not personalized.
Final Thoughts on Implementing the Best Twitter Business Strategy
Your Twitter business strategy will be effective with the tips we’ve discussed in this article. So every time you’re using the Twitter account of your business, always remember that you should be providing value to your customers.
Never use Twitter to directly promote your business. Instead, use it to communicate and build a relationship with your existing and potential customers.
Increasing your influence on Twitter would give positive results to your Twitter business strategy. It would also prove beneficial to your business and customers if you begin using your Twitter account as a way to provide customer service, or even announce job opportunities.
And always remember to think before you tweet!
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Article: 5 Essential Steps Towards an Effective Twitter Business Strategy
Originally published at Mike Marko.