Understand the Return on Investment (ROI) of Implementing 3D and AR Technologies for Your E-Commerce Store.
As an e-commerce business owner, your ultimate goal is to boost sales conversions. Despite attracting thousands of visitors to your website, you may notice that only a fraction of these visits convert into actual sales. This challenge is prevalent across the e-commerce industry.
However, innovative technologies like 3D and Augmented Reality (AR) are revolutionizing how customers interact with products online, offering a promising solution to improve conversion rates.
Understanding the E-Commerce Sales Funnel
The e-commerce funnel represents a prospective customer's journey from initial awareness to purchase. It helps e-commerce businesses understand and optimize the customer journey to increase the likelihood of turning visitors into loyal customers.
Customer Journey Through an E-Commerce Store
Challenges Faced by E-Commerce Businesses
E-commerce businesses face several challenges in navigating the competitive online marketplace. These are some common obstacles that can hinder the conversion process:
High bounce rates: visitors to a site often leave the site without interacting or making a purchase.
Customer uncertainty: customers often face uncertainty when making online purchases, especially when they cannot physically interact with the product. This uncertainty can lead to hesitation and, ultimately, a decision not to proceed with the purchase.
Abandoned shopping carts: potential customers may add items to their cart but fail to complete the purchase.
Product returns: customers may be dissatisfied with the received product due to discrepancies in size, quality, or other factors. The return process can be cumbersome for both the customer and the business.
2D product displays often fail to provide a tactile experience, resulting in hesitation and potential cart abandonment.
The integration of 3D models and AR technologies can revolutionize product displays, allowing customers to virtually explore and interact with products in a more dynamic way, thereby reducing uncertainty about making the purchase, and enhancing their understanding, and connection with the items.
Misconceptions about AR and 3D
One common misconception among e-commerce owners is that integrating 3D and AR technologies directly leads to an increase in website traffic.
While these innovative tools can significantly enhance the user experience and engagement, their primary impact is on improving conversion rates and customer satisfaction among users who are already visiting the website, rather than driving new traffic.
Improving ROI
Let’s say you’ve spent $1000 on a social media campaign with a cost per click (CPC) of $0.1; your campaign could potentially yield 10,000 visits to your website. Typically, such a campaign has a 2–3% conversion rate, meaning that only 200–300 people might make a purchase.
According to a report by Shopify, merchants who added 3D and AR to their stores experienced an average conversion lift of 94%. This suggests that implementing 3D and AR experiences on an e-commerce website could almost double your conversions.
In the past, adopting 3D and AR technology for e-commerce could be expensive due to the need for manual creation of 3D models. However, companies like Imersian are now using AI to significantly reduce costs, making these technologies accessible to a wider range of e-commerce owners.
Exploring Some Case Studies:
Imersian specializes in helping e-commerce websites increase their conversion rates.
Krost x Imersian
Krost is a well-known furniture brand in Australia. They partnered with Imersian to enhance their sales process using 3D and AR. They also integrated immersive experiences into their product catalogs using Imersian’s 3D and AR technologies.
SVS x Imersian
SVS is a US-based company that specializes in creating high-end subwoofers and speakers to provide immersive sound experiences to people. They partnered with Imersian to bring their products to life using 3D and AR technologies, allowing customers to preview products before purchasing.
Imersian Can Solve All Your 3D and AR Needs
Leveraging artificial intelligence, our 3D platform is designed to breathe life into your ideas, creating immersive experiences that captivate and engage your audience. Whether you’re looking to create dynamic product displays, elevate your customer experience, or enhance engagement, Imersian has you covered.
What sets us apart is our seamless integration with Shopify, making it easier than ever to incorporate our AI-powered 3D solutions into your e-commerce platform. Immerse your customers in a new dimension of visual appeal with Imersian and change how you showcase and sell products online for the better.
Would you like to know more? contact us at info@imersian.com
