Better Economy: When performance is more than just a goal.

By Audrey Saget, February 9, 2016

Whenever you drop by Imfusio, you’ll hear us talk to our English-speaking friends about of “The Better Economy, or “The Fair Economy”, You might wonder what it’s all about. So, let us explain.

When the economic crisis hit in 2008, we, like many people, were saddened by the fact that our society seemed incapable of facing up to the obvious social issues and their emerging complexity. There seemed to be no forward-thinking, just a quest for more, more and more again. More wealth, more models, more procedures, more projects. It was like a continuous soundtrack of “Bigger, Better, Faster, MORE!” where nobody ever stopped to ask: “How can we make the most of what we already have?”.

The crash was the end of an era. At Imfusio, we were as shocked as anyone else, but we saw it as an opportunity to reinvent ourselves. We wanted to do better, together. That, we decided, would be our unique difference. We started to think long and hard about collaborative and collective intelligence. Some people were skeptical and couldn’t see the value in what we were trying to do. They asked “What on earth is this? Is it Training? Is it an Event?”. “No!” we said, “It’s something much more durable than that. It’s about people working together to collectively uncover solutions that will restore prosperity and transform their businesses.”

This paradigm shift was an opportunity for business to be bolder, more creative, to think about collective progress and not just performance. To allow great things to evolve by working together at a new, slower but sustainable pace. After eight years of working together this way, we Imfusians are passionate about sharing these ideas. We want to bringing the humanity back into business by encouraging businesses to find new ways of working together.

Why do we want this? Because we believe that there’s more to life than a never-ending, ruthless quest for economic performance. Of course it’s important, but it should come about as a consequence of healthy human and organisational development. This is the position we adopt with our customers, our partners and our colleagues. A belief in a Better Economy gives meaning to what people do in the course of their day at work, and so, to their lives. Because ultimately, while the salary at the end of the month is undeniably important, it is not enough on its own. Believing in a Better Economy helps everyone develop individual and collective interest in the common good. It means accepting the limitations of short-term thinking and understanding that we must learn to "See far, wide, and deep, think about humanity and take risks” as Gaston Berger put it so well. To believe in this kind of economy is to realise that our challenge is not to regain growth. Instead, the biggest challenge facing our society is to strive for the best:

  • Better working together
  • Better living together
  • Better growing together
  • Better Innovating together
  • Better learning together
  • Better taking action together

To believe in the Better Economy is to :

"maintain a relationship of trust with doubt and the unknown to the point where the feeling of freedom is increased" [1].

A new world is emerging. We can’t see the full picture yet, but one thing is certain: it will not simply be better, it will be "Better and Fair”.


[1] Bertrand Piccard “Changing Altitude”