A Response to “Just Enough Research”

Before any design stage may commence, developing a product calls for research. While I expected a thorough process, I hardly thought it could be so far-reaching too. It feels quite like the scientific method; not only in its pursuit to identify problem and solution, but also linking causes with effects. The prominence of each role varies among different studies, and that flexibility lets those individuals refine their inquiry.

Research can seem like another level of decision-making, of which executives are not always fond. Businesses enjoy predictable outcomes, so they are not very inclined to set aside such time. Even if this extra step prevents a later need for reconsideration, the lack of guarantee intimidates them. Still, it tends to reveal more about the product’s context, and how to carry those insights back into that. It takes different levels of persuasion before the management is receptive to this work.

Most importantly, perhaps, is adhering to the right practices. Recognizing bias, among other human faults, is important so that one can avoid it. The same is true of harm or deception, especially if that impacts the participants’ behavior. Human wellness comes above gathered results, which raises the importance of well-thought methodology. Good research must diminish the surrounding assumptions, so it can abate the risk as well.

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