HueDrive: Sprint 7

I’ve spoken for this thesis program in the past (start at the bottom of page 6) about the rise of vinyl wrapping in motorsports, as opposed to conventionally painting a car body. It’s lighter, so the car’s engine has less weight to carry. It costs less and takes less time to apply, a huge boon for teams that have hundreds of things to put in place to ensure their machinery won’t fail out on the track. And from a design standpoint, liveries can be much more creative and intricate than they could before this technology was perfected.

With this in mind, I have to wonder why more teams in the Super Cup Stock Car Series haven’t taken this approach. It’s a wonderful sanctioning body that always puts on great shows, but it’s more humble than the name suggests. The series sticks mainly to tiny bullring tracks along the East Coast and draws fields of only ten to fifteen cars on a given race weekend. Its cars tend to look humble as well, often heading out to take the green flag with only a blank color adorning them. This, combined with the fact that they are sometimes kludged together from bits and pieces of other machines, can lead some would-be fans to believe the series as a whole is lazy and unprofessional (much like the reputation ARCA has been saddled with in recent years).

Let’s hope Brandon Harrison doesn’t get caught in traffic behind a Prius anytime soon. His plain black stocker is (rather minimally) branded here as a Chevrolet, but look closer at its nose and you’ll see that the piece belongs to a Ford Fusion.
The classic, subdued stripe-along-the-bottom look hasn’t been completed on Jason Schue’s number 3 Chevrolet.
The paint scheme on K2 Motorsports’ #52 entry could be more coherent. But much like the other cars seen here, it’s not easy for such a small team to do much more with conventional paint and decals.

In an effort to (hypothetically) give the SCSCS a bit more luster, I decided to see what it’d look like if a few more of their teams took advantage of the body-wrap innovation. By doing so, they’d save money, time and horsepower, all while looking much more competent in front of TV cameras, social media, and fans that come to see them live.

HueDrive concept scheme for Jason Schue
HueDrive concept scheme for Kyle Kromer

Schemes such as these would have been very difficult, and taken very long, to put to sheet metal before wraps came along, but they can now be ordered, printed and applied in one piece.