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Immersed

One crazy guy’s stories from the trenches of business, marketing and cross-cultural living

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Philip Brookes in Immersed

Jan 12, 2012

Too Connected For Our Own Good?

Around the world, we’re all becoming ‘connected’ 24 hours a day. We’re tweeting, texting, emailing, Facebooking, and generally accessing and accessible from the moment we wake up (sometimes even moments before), until after we’ve switched off the light and are about to…

Philip Brookes in Immersed

May 16, 2011

Are your ideas ‘good’ or ‘bad’?

I was recently re-reading another great book from Edward de Bono, “New Thinking for the New Millennium”, which was published in 1999 and is clearly as just as applicable today as it was 12 years ago. Human nature being what it is, we have a tendency to get lazy in our…

Philip Brookes in Immersed

May 2, 2011

Too Much of a Good Thing?

Have you been inadvertently seduced into the ‘we need more of this good thing’ mindset? Whether in marketing, business more broadly, family life, friendships, or business, corporate, and national finances, it’s common place (and entirely natural) for us to think that if something is…

Philip Brookes in Immersed

Apr 25, 2011

Computer glitch leads to supermarket free-for-all

Supermarket owner Glenn Miller is feeling a bit foolish at the moment. His Pak ‘N Save supermarket in Hamilton, NZ, unlocked itself at 8am on Good Friday with not a staff member in sight!

Philip Brookes in Immersed

Apr 24, 2011

Designing a Way Forward

The human brain and our society are programmed to build upon our pre-established building blocks. This is very helpful, because we don’t have time to reinvent the wheel for every action or task we’re required to undertake. But it also means we tend not to think creatively and look at…