Life Bites

Nov 10, 2009

Cheap airfares?

I’m a sucker for a cheap airfare! Anything that will get me to Philippines one more time makes my ears prick up. So Air Asia’s current sales have me salivating like Pavlov’s dog! Under $300 return to Philippines if I’m prepared to fly via Kuala Lumpur.

Philip Brookes in Immersed

Feb 26, 2012

Implications of offshoring for your brand image

Two years ago I posted my first article in this series on offshoring. The ideas behind it had already been percolating for a couple of years, and my thoughts on this controversial topic continue to develop over time. I don’t intend to claim any…

Philip Brookes in Immersed

Feb 4, 2008

The tension between our own needs and others needs

Ok, I succumbed and spent $29.95 to buy “Planet of Slums” by Mike Davis. I think this is going to become one of my most valuable texts in understanding and prioritising the needs of poverty relief. It’s packed with so many cross-references to…

Philip Brookes in Immersed

Nov 9, 2009

Why experiences are key for non-profit organisations

For many years, fundraising (and, for that matter, commercial marketing) has operated on the basis that a simple transaction occurs when money changes hands, and the recipient of the money delivers a product or service in return. That…

Philip Brookes in Immersed

Mar 29, 2011

How to avoid a public relations disaster on Twitter

Anybody been following the recent tirade by a Marc Jacobs intern who somehow was given the keys to drive Daddy’s Twitter account? I can’t imagine CEO Robert Duffy would have been too impressed! Any exposure is not necessarily good exposure…

Philip Brookes in Immersed

Aug 4, 2010

Is Poverty a State of Mind?

Are Australians living in poverty just as much as Filipinos? Is it not about how much money you have?

During my visit to Davao City last week, I had the opportunity for several great chats with my good friend Glen Biggs, from Global Impact. One of our…

Philip Brookes in Immersed

Apr 25, 2011

Computer glitch leads to supermarket free-for-all

Supermarket owner Glenn Miller is feeling a bit foolish at the moment. His Pak ‘N Save supermarket in Hamilton, NZ, unlocked itself at 8am on Good Friday with not a staff member in sight!

Philip Brookes in Immersed

Jul 19, 2010

3 different lives in Philippines — Part 1 — Fred

Fred owns a two storey house in Bulacan, about 40km north of Manila. Meandering through the quiet local streets to his home, the bustling traffic of EDSA and Cubao are forgotten, and the pace of life slows down alot. Fred’s pace of life mirrors…

Philip Brookes in Immersed

Jul 30, 2011

5 Reasons Your Not-for-Profit Marketing May Be Failing

Marketing of not-for-profit causes and organisations is the challenge of a lifetime. Many people expect that, because they’re promoting something incredibly worthwhile and rewarding, they simply need to get the message out and tens of…

Philip Brookes in Immersed

Jan 22, 2008

Heather Ledger : symbolic of a lost generation?

While millions are dying each year because they can’t afford to stay alive, it seems that at the opposite end of the spectrum those with millions of dollars and every opportunity available to them are struggling with incredible internal pain and…

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Immersed

One crazy guy’s stories from the trenches of business, marketing and cross-cultural living

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