004 — Reality Check
A newsletter about the next wave of interaction design for spatial computing.
Super Bowl Sunday LV Goes Virtual
This year the big game was made possible by 120 cameras and a lot of AR. Yahoo celebrated 55 years of the most iconic moments in the game, with a 3D and AR experience.
Cheetos’s Snapchat-powered ad invites people to scan their commercial with the Snapchat app and “steal” a bag of Cheetos from Chester.
Snapchat built a body tracking AR experience placing the user in the middle a group of players from either team.
Doritos turns fans into a flat version of themselves, like their Matthew McConaughey commercial.
The Pepsi-sponsored halftime show invited users to step into the show alongside The Weeknd to become part of the action.
Nick Jonas stars in Dexcom Diabetes awareness ad and AR experience, enabling fans to place themselves next to the star in a video.
Apple’s Road to AR Glasses via VR Headset
Apple wants to build a $3000 AR/VR headset to be used for gaming, entertainment, etc. as opposed to the AR glasses which would be meant to be used anywhere. The headset is planned to have 8K displays and Lidar, and is anticipated to arrive in Q1 2022.
Potential designs of the company’s AR glasses is revealed in a patent application. The images give us insight into what the device might look like, describing it as an iPhone accessory not a stand-alone device.
The Uncanny Valley of Fashion
The AR “try before you buy business model” is slowly becoming homogenous across key players, like Instagram, Google, Pinterest and Snapchat, especially for makeup products. While these aim to provide a realistic representation of what makeup would look like in real life, digital fashion has a different agenda.
Digital fashion caters to those who seek unique digital self expression via virtual clothing. It is evolving into a huge market as we’ve seen from XR Couture.
Recently The Fabricant’s DEEP Outfit 04 was featured on the cover of L’Officiel magazine, and is being sold for $200 USD. The DEEP collection is described as being inspired by computer combinations and adversarial networks generation of images taken at Paris Fashion Week.
Digital or real fashion try ons could be closer to becoming some kind of reality as shown by Danil Krivoruchko’s marker-less tracking clothing simulation. No markers, no mocap cameras, no suit, no keyframing.
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