Week 9 Update: Audience, Objective, Takeaway
Hello, Stakeholders of Almost Home Financial!
As a reminder, Almost Home addresses the needs of working families who can afford the costs of home ownership but are denied access to a mortgage. The company offers a financial path for home-buyers to become mortgage-ready within three to six months, including an injection of capital in the form of shared equity to resolve credit, debt and savings hurdles, as well as a personalized playbook to provide step-by-step instructions, encourage progress and track milestones.
The highlight of the Week
The highlight this week was a pitch run-through I participated in during which I was able to present to and receive feedback from people who were unfamiliar with Almost Home Financial and me. It helped to expose the assumptions I was inadvertently making in my pitch as well as give me a better sense of the areas that needed additional clarity.
Asks
- User Research (Consumer Financial Profiles) — do you know of anyone who is planning on buying a home in the next 12–24 months who might be willing to discuss their financial profile?
- Do you know of Texas-based subject matter experts in the field of mortgage lending and homeownership? We are drafting contracts for the pilot and would appreciate feedback on how these are structured.
KPIs
The KPIs we’re tracking are those that lead to the successful launch of a pilot program in the next 12 weeks.
Investor Traction
- 1 meeting scheduled to discuss potential angel investments in the pilot
Consumer Traction
- 1 request to local social enterprise to interview users who have expressed homeownership as a near-term goal
Mortgage Lender Traction
- 1 follow-up meeting scheduled with a mortgage lender to discuss the possibility of partnering
We’re excited to build on this week’s momentum! Please let me know if you have referrals for user interviews or can share your best practices on Facebook surveys to help prioritize product features and benefits.
Haydee Moreno
Founder
