KeyUp designs a new experience
Team KeyUp has been working on furthering the design of the service this past week. The catalyst was when we were prompted as a cohort to develop customer journey maps and has continued with wireframing KeyUp. Our goal was to have several flows to test by the end of the week. We are currently on pace (we hope!). Below are several of the concepts we are building into our newly designed system.
We also have started looking for an intern who could do online secondary research in exchange for an inside look at the design and development process. If you know anyone who may be interested, email either Adam or Mary Hannah at contact@keyup.org.
This Week:
KeyUp has been developing partnerships with key stakeholders in the middle skill career training ecosystem, including opportunity youth support programs and educational services like ACC. We need to make KeyUp reflect these new partnerships by integrating KeyUp into their intake processes. This means that we need to capture data that these different organizations require. For example, we need to capture a user’s work schedule so that ACC can design classes around the needs of future students and whether or not a user is disabled so that Skillpoint Alliance can more easily filter future candidates for their program. And, this also means that as users complete a KeyUp flow there are different exit points like going directly to an online application or setting up an appointment to speak with a support program specialist.
This experience is also helping KeyUp to hold true to one of its design principles: build on successes to amplify what’s working.
In order for KeyUp to integrate into the current middle skill training ecosystem, we need to build an extensive intake process. However, we know that filling out forms is a huge drop-off point for our future users. Therefore, we need to be strategic about what information we ask for and when. Thus, we already knew that we wanted to provide value to users even if they never were to log in. However, if they do log in, we want to provide them the opportunity to get a personalized list of career and training programs that fit their interests, priorities, and schedule. So, if a user logs in, they will be prompted to go through a short intake which is featured below. As users continue to explore KeyUp, we will prompt them to provide us with more information to help them find out if they quality for the different support programs that exist.
We have also reframed our KeyUp experience to reflect the fact that one can’t really separate the decision to enter into a new career pathway without also understanding the possible training and support programs that exist. Thus, we have started to design our system so it more honestly reflects that careers and training programs should exist as bundles. This also means we can be more inclusive of our future users and include GED and English training programs.
We will also begin designing a more robust search, filter and sort function so that KeyUp can provide value to guidance counselors by enabling them to sort through different programs that might fit their clients.
