Audrey DanthonyIMPACT+ Launches Self-Service Solution That Enables Advertisers to Significantly Cut Video…Global sustaintech platform’s new Creative Optimizer tool can reduce digital ad emissions by up to 40% without affecting campaign delivery…Apr 12Apr 12
Marion CardonaBEL Kiri Reduces Digital Ad Emissions by 39% with IMPACT+The digital advertising landscape is constantly evolving, with new platforms, formats, and targeting options emerging all the time. But…Mar 13Mar 13
Marion CardonaWhy You Don’t Need to Sacrifice Performance to Make Your Digital Ads More SustainableIn a world grappling with the escalating threat of global warming, it’s crucial to recognise that the exponential growth of the digital…Jan 241Jan 241
Marion CardonaHow Digital Ads Pollute (and What to Do About It)Digital advertising has become an integral part of our online experience, seamlessly integrated into our daily lives. From banners on media…Jan 10Jan 10
Audrey DanthonyEffectively Reducing Emissions in Digital Advertising: A Path Towards SustainabilityBy Audrey Danthony, Co-founder and CPO of IMPACT+Nov 22, 2023Nov 22, 2023
Audrey DanthonyWhite paper: Reducing the Carbon Impact of Digital AdvertisingAccording to the World Meteorological Organization (WMO), the last 8 years have been the hottest on record. The signs are clear: global…Sep 7, 2023Sep 7, 2023
Audrey DanthonyAre you using the right KPIs to reduce your digital advertising emissions?Picture this: you’re running digital advertising campaigns, and you’re aware of their environmental impact in terms of greenhouse gas…Jul 25, 20231Jul 25, 20231
Vincent Villaret IMPACT+Empowering a Greener Future: IMPACT+ Raises €2M to Accelerate Digital Advertising SustainabilityIMPACT+ has secured a seed funding round of €2 million, led by Elevation Capital Partners. This investment is a game-changer. Here’s why.Jul 20, 2023Jul 20, 2023
Audrey Danthony4 Essential Summer Reads for the Latest in Digital Advertising SustainabilityWith the warm weather well and truly here, I thought I’d share some essential summer reading. Interested in keeping up with the latest in…Jul 17, 2023Jul 17, 2023
Marion CardonaSustainability and the CMO: Driving Environmental Responsibility in Digital Advertising.Sustainability is a defining issue of our time for businesses worldwide. Here at IMPACT+ we believe that first and foremost this is being…Jul 11, 2023Jul 11, 2023
