The Mission that Motivates Us

By Pat Brown, CEO & Founder of Impossible Foods

Impossible Foods
Jan 23, 2018 · 12 min read

Impossible Foods began in 2011 with an ambitious goal: To drastically reduce humanity’s destructive impact on the global environment by completely replacing the use of animals as a food production technology. We intend to accomplish this mission within two decades by creating the world’s most delicious, nutritious, affordable and sustainable meat, fish and dairy foods directly from plants.

An Urgent Problem

What IF there’s a better way?

Taking the horse out of horsepower

Science + Nature = Food

3–2–1…Liftoff

Joining the movement to #MakeEarthGreatAgain

What IF?

Stories about Impossible Foods, and what drives and…

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