Introducing Impossible Ideas Inc.

Dominic Campbell
Impossible Ideas Inc.
4 min readMar 14, 2022

Find out more about Impossible Ideas Inc.

Now more than ever, public sector leaders are committed to transforming their organisations and services, all with the aim of making the lives of residents and citizens better. Despite resources depleting at pace while social problems increase in scale and complexity.

Facing a global recession and the fallout from an ongoing pandemic, we know this trend of needing to do more with less will only continue. It would be easy to feel overwhelmed, but the leaders I know continue to portray the opposite. These are the people working with passionate teams and residents to reimagine their organisations, their services and their places, trying every day to support change in an age of huge uncertainty.

Unfortunately, we continue to tinker with the status quo, when we know that large-scale, at-pace change is needed. We’re maxed out on incremental change and the need for radical change is clear.

We have an opportunity ahead of us to set up a new model which seeds and keeps innovation firmly in the public realm. Using entrepreneurial approaches, we can work together to deliver better outcomes for citizens for less, and imagine, create and build technology-driven, sustainable services that remain in public hands.

A young man with glasses and a beard holds his child on his shoulder and kisses him on the cheek. The child is smiling. They are standing in front of a green door.

Rebooting public services for the 21st century

In the private sector, digital companies have disrupted whole industries. Tech startups are usurping the incumbents, improving experiences and reducing costs before expanding and completely transforming the landscape around them.

We’re talking about the likes of Netflix; a new model for movie rentals turned streaming platform for TV, which is now one of the world’s largest producers of media. Or Airbnb, which got its start renting a spare room and air mattress, turned one of the largest travel booking platforms and is now moving into building physical hotels and housing. Two organisations who saw an opportunity in a market, built on their success to reinvent a full-stack service, and have gone on to transform whole sectors.

When it comes to public service innovation, conventional wisdom is that the private sector is best placed to drive radical change with its ecosystem of funders, appetite for risk and perceived ability to attract the best and brightest minds. While it’s true that the entrepreneurial approach has driven rapid innovation in some fields, private sector outsourcing of public services has rarely led to radical innovation. That hasn’t stopped the practice, and public money continues to land in private hands, without the outcomes to justify the price.

Old models of public sector innovation, whether internal and incremental or left to the private sector, aren’t making a true step change in public outcomes.

The public sector can, and does, drive innovation. And yet, we continue to see private profits take off from the runway of publicly funded innovation, the state receiving little of the financial reward for the private sector’s increased role in public service delivery.

“There is not a single key technology behind the iPhone that has not been state-funded.” — Mariana Mazzucato

We need a radically new model, which seeds and keeps innovation firmly in the public realm. We need entrepreneurial methods to create technology-driven services that deliver better outcomes for citizens for less and remain in public ownership.

We need public service entrepreneurialism for the internet age, taking the best of our current public services (public interest, accountability and scale) and blending it with an entrepreneurial mindset to leap our current model of local government into the 21st century.

Radically-disruptive public services

At the end of 2019, we brought together a group of forward-thinking leaders in local government to ask a bold question: can local authorities work together to design greenfield, full-stack, ethical, scalable ventures that are better than current services and cost less?

Alongside eleven councils from across the UK, it was the beginning of an incubator for radically-disruptive public service ideas, owned and driven by public bodies.

We call this Impossible Ideas Inc.

Working with local authorities and social entrepreneurs, we looked at the most pressing social challenges we currently face. Drawing from our collective years of experience, starting locally and thinking nationally, we wanted to co-design services that would save money in the short term and transform the system in the long term.

Together, we developed propositions for three digitally-native ventures with people at their centre, that aim for financial self-sufficiency within the first three to five years. These ventures will deliver a Minimum Viable Experience, creating an initial service to prove cost-savings are possible, build a full-stack service, replacing an entire cost centre of a local authority, and challenge the wider system by breaking down silos and focusing on root causes.

Our first concepts currently in design are:

  • Helping everyone to have a stable home, with the right support to thrive. Starting with a modern approach to social lettings, opening up new private rentals and tenancy support.
  • Making sure every child and young person has a safe and loving place to stay. Starting with 21st Century Fostering. Targeted recruitment, smart matching, 360 degree support, immersive training and outstanding incentives.
  • Developing a training and career path for young people in public digital. We can fill the missing talent gap and reduce youth unemployment, whilst finding and developing the next generation of digital talent.

We’re asking you now to get involved. Join us on this journey to create radically-disruptive public services, driven by public entrepreneurs and owned by public bodies. Together, we can transform the system so that it works for the people and deliver truly impactful, sustainable change for decades to come.

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Dominic Campbell
Impossible Ideas Inc.

Partner, Impossible Ideas Inc. | Designing Next Generation Public Services