Alongside music managers and record labels, booking agents are the closest people linked to artists. They oversee contracts with venues, scout new talent, and look after the performance schedule of the musicians they work with. Being central to the music business, the agents’ role is ever expanding. Indeed, Job Hero predicts booking agents’ number to grow 1.38% a year through in 2026. Hence, for independent artists or more established musicians, finding the right agent is crucial. Furthermore, as industry professionals, agents interact within the entire music business, ensuring artists’ performances and visibility are well managed. Yet, working as an agent can be stressful and looking after the revenues stemming from performances is a tough activity. imusify brings innovative solutions for musicians, music managers, and booking agents, too. Let’s explore.
What the fuss is all about booking agents?
For any artist serious about their musical career, finding an agent is the next step to achieving a steady flow of gigs and live performances. Since agents are responsible for finding the right gigs, promoters, and venues for artists, they rely on their entire network to arrange bookings. For small independent artists, having the same connections may require lots of time, and therefore, it’s appropriate to work with an agent. Indeed, booking agents will contact their own list of promoters, music bookers, venues, festivals and will approach artists to promote musicians accordingly. They will also handle any contracts and communication with the venues (for example, they communicate the DJ roster to promoters and bookers or any promotional videos or share new releases). Finally, they will manage any advances in fees and will follow up on payment after the gig.
For bigger artists, the role of booking agents expands too, as they manage larger gigs and should help handle promotion via newsletters, social media, and their network. Plus, agents may leverage media coverage to prepare for an artist’ show and should reach out to music influencers and journalists. Since streaming revenues are decreasing, it’s important for artists to manage their gigs schedule strategically. As live performances represent a large part of their revenues, musicians should focus on making great music and getting regular gigs that pay off well. As a result, working with an agent is a serious activity over the long term. Overall, music agents push artists to establish a long, healthy career within the business.
imusify improves booking agents’ duties
From time to time, booking agents may face some difficulties performing their duties as far as collecting payment upfront and managing contracts are concerned. imusify rationalizes the process of tour booking for agents since the platform creates a marketplace for everyone in the music business — from crowdfunding to royalties management, from collecting revenues from live performances to establishing a promotional pool for any artist. Agents may find imusify the best tool as far as handling contracts since every data belonging to an artist or a song enters the blockchain and remains updated or accessible at all time. Revenues stemming from performances or streaming are transparent, letting agents more time to oversee revenues and to handle other tasks such as getting new gigs or new partnerships.
As the best platform for the distribution of content, agents may use imusify as a promotional tool too when negotiating new bookings (for example, they may use playlists stats or crowdfunding figures that showcase an artist’ potential or interest from their fans). The entire ecosystem provides the best features for industry executives: labels, music managers and booking agents included. Plus, booking agents may expand their revenues too while using imusify. As every person involved in the platform (from curating a playlist to discovering new music) receives a financial reward — in the case of imusify, IMU Tokens — anytime they perform an action, agents may get alternative forms of revenues. When they need to find new artists, scouting new talents on imusify is compensated as per our previous point.
Thanks to blockchain, smart contracts and transparent payouts stemming from multiple flows, agents may have greater visibility over contracts and fees payable to artists. imusify has created the best place for all agents, music managers, and labels to work together to help artists reach a sustainable, exciting career.