How to Keep Your Motivation High
And how I use marketing skills to do yoga.
A few days ago a friend of mine was telling me how hard it was to achieve every goal he had in mind, asking himself if they were too many or if it was about his laziness. I thought about it a lot and it led me to the concept of motivation.
The word “motivation” derives from the French word motive, i.e. “a need that requires satisfaction”: it means that to be motivated you need to have a goal, a clear vision, something to aim for.
Making a plan is — for me — the easiest way to organize things and, luckily, my marketing education helped me to write some bullet points.
Define your goal
As in a marketing plan, the goal should be smart: Simple, Measurable, Achievable, Realistic, and Time-based.
If the goal is small and doable, it’s easier to achieve it and be satisfied. Instead of having one big purpose, divide it into smaller milestones. You will see the difference and it will be easier to reach all of them.
I really wanted to do the splits but I’m not flexible enough so I used to feel very annoyed every time I tried. Then, I went a little lower every time instead of going on a full split. Only a few centimeters at a time.
Reachable, easier, and fulfilling.
Planning
Planning is absolutely one of my favorite things to do. To-do lists are my best friends, but I used to do them only for my duties, appointments, and business stuff.
Instead, try to put on your agenda even the things you please: having something to look forward to will increase your motivation. Find a balance between business and pleasure and be honest with yourself.
Write a plan you know you can stick to.
I know I cannot wake up early during weekends to work out — let’s face the truth — and I won’t even try to write it down!
Sharing is caring.
Share your plan with a friend, your partner, or someone else could be really helpful to remain motivated!
Doing things together is funnier, you both stay focused and keep morale high!
You can also get motivation from people you don’t know, always keeping in mind to not make comparisons between you and them. For example, many profiles on Instagram, YouTube, or other social media can give you inspiration, suggestions, and new ideas.
Look at the entire picture.
You can’t be productive and active every single day. Working non-stop is not sustainable in the long term, even if you try hard.
Sometimes you have to allow yourself to rest, take breaks, eat your comfort food, and call it a day.
Pauses must be part of our planning to make our workday more profitable cause our brain and body are active and rested.
And remember:
“People often say that motivation doesn’t last. Well, neither does bathing — that’s why we recommend it daily.” — Zig Ziglar

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