The Health and Wellness Industry Might Be Making Us All Less Healthy
Wellness influencers are (unintentionally) setting a trap and consumers are falling for it
527. That’s the number of people you’d have to convince to buy an Athletic Greens AG1 subscription to make $100,000 a year.
How? Through their affiliate program, where they offer a 20% lifetime commission on products sold.
When promoting a $79-per-month subscription, that’s a good chunk of change ($15.80-per-month, to be exact).
This is good news for brands and influencers in the wellness space. A 20% commission in affiliate sales is rare. And while 527 people may seem like a lot, if you have a big enough following it’s actually very doable.
But this paints a bleaker picture for consumers.
The health information we are consuming is driven by a need to make money. And that’s creating some big issues that shouldn’t be ignored.
Why there’s an issue to begin with
Athletic Greens isn’t the bad guy here. They actually have a great marketing strategy — and it’s working. The company is growing rapidly and is now valuled at over 1 billion dollars.
