What the Fuck is Toning Up Your Muscles?

It’s just marketing gobbledygook.

fit lady with abs
Photo by Jon Ly on Unsplash

It’s commonplace to see the word “tone” used in the marketing of fitness to women.

Tone up those muscles for summer!

There are even special workouts to help you get toned. You build muscle, but not too much… Because women don’t want that “bulky” look.



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Daniel Hopper

Daniel Hopper


I share my passion for Marketing, Health & Fitness. Connect on social: linktr.ee/BYB_Marketing | Like my writing? Buy me a coffee https://ko-fi.com/danielhopper