Cliffhangers and Curbhangers

The secret to getting readers to turn the page and audiences to tune in next time

People start a story because they’re intrigued and it looks like something they’d enjoy. Intrigue and enjoyment vary wildly from person to person, of course, and are heavily influenced by marketing. “Marketing” includes everything from trailers and commercials to book covers and word-of-mouth recommendations and is often completely out of a creator’s hands. Ask a traditionally-published author how much control they have over their book’s cover…

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Gina Denny

Gina Denny

B.S. Business/Human Resources M.S. in Child Development/Education. Associate editor for Touchpoint Press. Erstwhile classroom music teacher.