Leveraging Behavioral Insights to Solve Our Sewage Pollution Crisis
August 24–28 marks World Water Week. Organized by the Stockholm International Water Institute, World Water Week is a global movement focused on tackling global water challenges.
One of the greatest threats both our oceans and freshwater systems face is sewage. It is among the most widespread sources of this water pollution challenge. But solving this challenge will take more than new tools and technologies to solve it. It requires people to change their behavior.
At Our Shared Seas, Katie Velasco from Rare’s Center for Behavior & the Environment shares about the untapped opportunity to leverage the power of behavioral science as we design effective interventions.
Changing people’s behavior (what they do or do not do) is critical in tackling the sewage pollution challenge. Behavioral solutions can target key actors across all levels of the pollution and waste streams. Farmers, corporate actors, government officials, households and other stakeholders engage in behaviors that lead to sewage pollution.
Read the full piece here.
