Gelani Banks
Apr 8 · 2 min read
Photo by Alexander Hipp on Unsplash

Wassup my G’s

You’re reading In The Black. A personal finance blog tailored to the African American experience.

Now, wait a second before you close the ten tabs you opened for later reading. Just because you’re not black doesn’t mean this isn’t for you.

This is a blog to bring to the light the financial problems people struggle with. These problems are not exclusive to African Americans only, however, they are usually issues black people have to navigate alone and with very little guidance.

Why is this an important topic?

Professor Thomas Shapiro of Brandeis University writes in his book, “The Hidden Cost of Being African American” that the net worth of typical white families is $81,000 compared to $8,000 for black families. And that over the long term the cost of being a black person in America amounts to a net financial cost of $94,426.

I’m surprised if you’re surprised.

We don’t have to go into much detail as to why this is, but from a very broad sense, it leads back to black families not being able to earn money or build wealth until 150 years ago.

For a relative example imagine how much more wealthy Jeff Bezos would be if he had slaves and didn’t have to pay his almost 600,000 employees. (but I’m sleep)

Yes I get it that was years ago if that is your argument, but even we just look back to 1968 when our grandparents were at prime house-buying age Real Estate discrimination was still a thing and if you just so happen to not be able to purchase a home in a neighboorhood that is appreciating in value guess what? Your net worth will suffer.

But I digress.

I’m not here to talk about the problems in America. I’m here to talk about how we can fix the problem and educate people who are totally confused about personal finance.

I love personal finance, but I can’t educate everyone. I’m only one person. My time is limited. There are a few ways to reach many people simultaneously. Writing is a big way.

Read at your own risk.

“You might learn you something”

Let’s Educate ourselves to be better so we can stay In the Black


In the Black is a financial phrase meaning making money & more specifically not losing money

In the Black

Personal Finance tailored to the African American Experience

Gelani Banks

Written by

I love to teach others about personal finance.

In the Black

Personal Finance tailored to the African American Experience

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