Start me up (again)

I’m beyond excited to share some news with you about my next adventure. It seems once a startup guy, always a startup guy.

My fondest career memories are centered around building something unique with a small and talented team. To take the excitement and expectation of a good idea and overcome the challenges of growing and scaling is what I relish most. It’s very rare to find that perfect blend when you know it’s right — young company, well funded, huge market potential and amazing people. All of these things are in place at Unacast and that’s why I decided to join the company as Chief Revenue Officer.

Unacast PROX is the #1 platform for connecting beacons and other proximity sensors to marketing platforms at scale and globally — we already cover 25% of the world’s beacons. Our goal is to connect the physical world to the digital world at a granular level and become THE independent aggregator of unique proximity data that other companies can build products on top of (retail analytics, ecommerce, social networks and more).

Unacast is headquartered out of Oslo, Norway but we’ve started building a big presence in the U.S. alongside some incredible industry partners, including marquee demand-side players such as BlueKai, Lotame, Opera and MediaMath. We’re working with the best of the best.

I was lucky enough to discover Unacast and its founders through c2v.partners, my angel investment and advisory firm that has worked with a number of incredible startups over the last two years. c2v is — and will remain — active as I pursue these new challenges with Unacast.

I am so excited to work with my many friends in the industry — Expect some big announcements coming soon from the Unacast team!

- Chris

Originally published at www.c2v.partners on April 7, 2016.