Alt Text and Third-Party Sites

What to keep in mind when it comes to social media management tools

Alexa Heinrich
Oct 23, 2020 · 3 min read
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Photo by Ylanite Koppens on Pexels

If I haven’t convinced you with any of my , alternative text—more commonly known as alt text—is important when it comes to creating and publishing inclusive content on social media.

Thankfully, , , , and all allow you to add alt text before publishing, but what about third-party sites and apps? I did my best into the accessibility features that some of the better-known management tools offer right now.

Varying levels of accessibility

When it comes to third-party apps, and are the most inclusive ones right now along with , which had a in late October this year. You can add alt text to your posts for Facebook, Twitter, and LinkedIn through their platforms. Due to the limitations of Instagram’s notoriously strict Application Programming Interface (API), all three are still waiting to add IG to the mix.

You can add alt text to Twitter posts through and , according to marketers who use the sites. Publer also has alt text capabilities for Facebook. that they have engineering tickets in with Facebook, LinkedIn, and Instagram.

does not currently have alt text publishing capabilities as far as I could tell from my brief stint in the app, but it’s something the .

and didn’t respond to me, but according to and , you can at least add alt text to Twitter images through both systems. A helpful user in a Facebook group for social media marketers also shared that allows for alt text on Facebook and Twitter posts.

If you are looking for a way to schedule Instagram posts ahead of time and add alt text to them, you can do so through , but strangely not with Facebook’s newest management system, .

If you know more about these platforms or others, please feel free to comment. I’m always looking for more information on the accessibility of third-party management sites and apps.

Ask the right questions

If you or your organization is looking into a management system for social media, it’s crucial that you ask questions about accessibility capabilities.

Does the site offer ways to write alt text for your posts? For what platforms? Can a rep demo that tool for you? If a site is missing alt text for a platform, when does it expect to update that publishing feature, or what is its development team currently doing to lobby the platform to make it possible? Are its accessibility tools obvious when you’re scheduling a post? Easy to use?

Outside of tools and features, is the site actively encouraging social media users to create and publish accessible content? Does it have blog posts or how-to guides on the subject?

These are all things to consider before purchasing a contract for a system if you want to be a better, more inclusive marketer.

In The Trenches

A Practitioner’s Guide to Everything

Alexa Heinrich

Written by

Award-winning Social Media Manager in Florida. Advocate for digital accessibility and inclusive content. Former Chicagoan. www.therealalexa.com

In The Trenches

In The Trenches shares the voices of those working on the frontlines of their profession. Learn more about their experiences, tips, and more.

Alexa Heinrich

Written by

Award-winning Social Media Manager in Florida. Advocate for digital accessibility and inclusive content. Former Chicagoan. www.therealalexa.com

In The Trenches

In The Trenches shares the voices of those working on the frontlines of their profession. Learn more about their experiences, tips, and more.

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