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In The Trenches

In The Trenches shares the voices of those working on the frontlines of their profession. Learn more about their experiences, tips, and more.

For the Love of Disruption

5 min readOct 5, 2020

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Why I am leaning in.

This year is breaking us. It’s turning us into something new.

2020 is disrupting how we work, how we communicate, cope, and fight for tomorrow. With each headline, the stakes feel bigger. It feels like there is more to lose because, for many, there is. There seems to be no perfect path that protects you from the pain of this year.

We can choose to hide. Choose to cry until the tears can no longer fall. Barricaded in our homes and wallow in a sea of pity, resigned to the worst-case scenario. I can’t. I’m leaning in instead. Embracing the chaos, knowing I will end up changed somehow. Changed regardless, but this way on my own terms.

Disruption as Opportunity

So often, we see disruption through the eyes of business. Finding a problem or a vertical that feels old fashioned and breaking it for efficiency. Change for the sake of progress.

It only seems to be painful for businesses that are being disrupted. Those left behind in a time capsule of “this is how we’ve always done it.” There is little sympathy, only “you should have kept adapting.”

What happens now when it’s all of us being disrupted? When there is only change ahead of us, whether we like it or not. I see so much anger and frustration from those who see…

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In The Trenches
In The Trenches

Published in In The Trenches

In The Trenches shares the voices of those working on the frontlines of their profession. Learn more about their experiences, tips, and more.

Christina Garnett
Christina Garnett

Written by Christina Garnett

Fractional CCO and Advisor | Featured in The Startup, Better Marketing, and Digital Vault, and The Next Web

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