Stop Doing the Bad Thing

Better ways to handle flattened copy on social media

I’ve tweeted about it, I’ve recorded a video about it, and now I’m going to write long-form about a practice that has become commonplace on social media, especially Twitter, and frustrates me to no end.

I’m talking about flattened copy on images.

Flattened copy is text that has been turned into an object and is no longer recognized by basic technology as readable characters. If you run your cursor over it or tap it on your mobile phone, you will be…