☕️ Why you should like doing customer research
Over the past year, I've fallen in love with doing customer/user research. Very often, analysts look like people with fatigue face expressions, but every time I do it, I experience only the joy of discovery with every new user insight.
I've recently discovered that this is an ideal way to conduct market research and identify competitors. Once I've read When Coffee and Kale Compete, where one of the main insights is in the title — you need to know your competitors. In short, the book describes a case of a woman who bought coffee for herself every morning, but one day she switched to another energy drink — kale smoothies. One might think — what an unexpected competitor for a coffee shop, a vegetable cocktail.
I recently worked with location-based services, where the unique selling proposition is, in essence, “know where your loved ones are so you don’t have to worry.” But in fact, it turned out that geolocation is used mainly to keep track of unfaithful spouses. It seems that the ideas are the same, but there is this important ethical difference that changes everything. Another example is that parents are worried about their children and want to see where they are, but children are fighting this with all their might, deleting the application. But when children communicate within their community, it turns into the case of the recently discontinued Zenly app, where teenagers sit and share their location with friends to quickly gather up.
Therefore, I want to recommend in2view, a platform that can help you create any research project from scratch, using expertise and tools to gather all the necessary insights for your business. Whether you need to understand your customers’ needs, preferences, behaviors, or motivations, in2view can design and execute a customized research plan that suits your goals and budget.
If you are interested in creating your research with in2view, please contact them through the website or email at ds@in2view.io They will be happy to discuss your research needs and offer you a free quote. Don’t miss this opportunity to get valuable insights for your business with in2view!
