How do people “get” Bitcoin??

How do people ‘get’ Bitcoin

We think Bitcoin is one of the most important things happening now, both for humanity collectively and for individual people.

For the past 5 years we’ve probably onboarded thousands of people directly to Bitcoin and tens of thousands indirectly. Many friends now work in the space and even run Bitcoin companies.

But we haven’t done a good job of tracking this work. This means, that even with the success we’ve had, we aren’t doing as a good a job as we could be. We also believe there’s incredible value missed by not sharing this work with the community.

For the next 16 weeks we’ll be working to onboard as many people as possible to Bitcoin. #Number of people onboarded will be our key metric.

#Number of people onboarded will be our key metric.

We’ll start off with a big push the first two weeks and work hard to improve on that baseline and iterate our process each succeeding week.

We love onboarding people to Bitcoin. Few things compare to the glee and profound joy that come from initiating a first-timer.

But that’s not all. We’re doing this to address a problem.

This sort of work has been done by thousands of people all over the world. Bitcoin advocates who believe in the opportunity we have and, like us, are over-flowing with enthusiasm. But from experience we know this work can be sharpened and accelerated.

Too often people are presented with the wrong reasons for adopting Bitcoin and that’s bad for all of us because, we’ve found, they’re less likely to adopt Bitcoin and even when they do, they’re less likely to be an effective participant in the community.

Even when the intentionality is right, there are psychological and logistical roadblocks in the process of Bitcoin adoption and in order to realize the dream and the promise of Bitcoin, we’ll need to get past them.

And, alas, most people still don’t realize a revolution is happening under their noses. And that’s not good for Bitcoin or for those missing out.

Metcalf’s Law

The value and character of the network is the product of what we all bring to the table. Money, is the independent variable against which value is determined. When the determination of value is controlled by a few, it fails to reflect the values of all. We believe that what you value is as valid as what anyone else values. That’s why we’re working to give you a choice in the valuation system you use.

In addition to the face-to-face onboarding we’ll be doing, we’ll be sharing a multi-part guide to Bitcoin called Bitcoin Anatomy.

This first section of Bitcoin Anatomy will have 6 parts:
• The Myth of Money: 5/30/17
• The UnProblem of Scarcity: 6/6/17
• The Problem with Magic: How Money Works today/Fractional Reserve Banking: 6/13/17
• The Lever: 6/20/17
• The New Frontier: 6/20/17
• The Gale: 6/27/17
• Exodus: 7/4/17

It will be different from other Bitcoin guides in that it will always maintain a focus on the “why” of Bitcoin while getting into the nitty gritty details. We think this is important because it’s the “why” that really motivates Bitcoin’s existence and Bitcoin adoption. If Bitcoin loses this, it loses its soul.

What we often see is that people dive right into explaining the “what” and the “how” of Bitcoin. They may rifle off its many superior features or worse they delve into implementation details. They do not tell a story. We believe this is the wrong way to explain Bitcoin. There is a powerful mental model for understanding what we think is the right way to explain Bitcoin and it is called the Golden Circle. It was created by Simon Sinek. We emphatically recommend watching his TEDtalk on the subject:

This will be the ‘inside-to-out’ story of Bitcoin. When people are onboarded the wrong way they sometimes think that “it’s like PayPal”, or worse, God forbid, that the goal is to accumulate dollars. When they are onboarded the right way, they go on to become leaders and to onboard other people. You could think of this like a recipe for taking people from zero to Bitcoin hero.

Take the red pill.

We believe Bitcoin was built to liberate humanity from an unjust and antiquated system not just to “update” money. The problem is not that the money we use today was not made for the Internet. The problem, is that the money we use today is in conflict with our values.

Today, people depend on credit that is controlled by others. They depend on a system that is fabricated and manipulated by a few people and in which they are forced to participate. An unjust system. Bitcoin is about shifting away from this system. Therefore adopting Bitcoin is really about a shift in thinking. This shift in thinking empowers people to empower themselves. When people have faith in their own capacity to create, and in each other’s capacity to create, this underwrites the exchange between them and activates our capacity to transform our world.

The Golden Circle

We believe Bitcoin is one of the greatest tools for human empowerment we’ve ever had — it’s a lever with which we can move the world. But as the Internet’s recent history has shown, a new powerful tool in the wrong hands can quickly turn from boon to bane.

We believe it will take many more new hands to work this lever in the right direction.

Together we can activate our capacity to live in prosperity, pursue our highest aspirations, and to build a world that reflects the values of all.

Get Bitcoin: