To be global or not to be?
A concept note for a roundtable discussion on the startup dilemma of focussing regionally or globally
Every startup visualizes to become a global company. With the world becoming more connected and ever more digital, it is much easier to do business globally and get started. Whether you should start thinking global from the beginning or start locally depends a little on the kind of business you’re in.
But times are changing. Experts recommend the new-age startups to first consolidate your local positions and steadily build for the global audience.
- What are the advantages or disadvantages of a local strategy?
- What could be the tell-tale signs that a business is not yet ready to go global yet?
- Does this strategy also apply to blockchain and crypto-based business?
- What is the best strategy for a crypto or blockchain startup for global growth?
- What could be the possible factors for a startup to make the choice of being local or going global?
- What could be the possible tradeoffs between the two obvious options?
Some questions are easily answered, but ground realities are different. Startups in the emerging tech space such as blockchain and crypto are opening faster to the global audience. Sometimes they begin there.
We brought in some peers on this roundtable discussion to ask these questions to each other and lay out some options and plans for the world to follow.
The Roundtable Knights
- Pavel Bains, CEO, Bluzelle
- Kyn Chaturvedi, CBDO, TomoChain
- Nikolas Kostopoulos, Digital Communities & Market Adoption, Harmony
- Ramani Ramachandran, Partner, Qume
- Victor Petrov, Co-founder & COO, CryptoAPIs
Our guests
Pavel is the CEO of Bluzelle, a decentralized database that solves the security, integrity, reliability issues facing data management. Pavel often speaks on panels and conferences about where digital media, finance, and technology are heading. Pavel also is a contributing writer to Fast Company, Venture Beat, Forbes, and The Huffington Post.
Kyn is an experienced strategist across multiple verticals in digital technology with a demonstrated history of working in the gaming industry. Very skilled in developing and implementing Go-to-Market strategies, Partnership Development, and Product Management, Kyn these days is leading the Business development for Tomochain
Nikolas is an early adopter and evangelist for decentralized ledger technology as a way to improve transparency and grow trust-agnostic economies. He is working in tech enterprises from 2016, building active communities around vibrant startups. Throughout this period he consulted/ advised blockchain projects. He has supported startups to raise collectively more than 50 Million in early funding stages and grown organically communities of several thousand members. He is also researching incentive mechanisms to grow DAOs and contribute in the development of the #DEFI ecosystem.
Ramani Ramachandran held multiple senior roles within private equity, consulting, research and investment banking across New York, London, and Singapore, across firms such as Cornell Capital, Deloitte, Moody’s, and Global Advisors, before starting up a series of crypto businesses out of Asia in 2014. He set up one of Asia’s earliest crypto funds, runs one of crypto’s foremost newsletters, and also co-founded a fast-growing crypto derivatives exchange. A frequent keynote speaker and contributor to publications such as Quartz, Scroll and the Economic Times, he is also the author of the upcoming book ‘Inside the House of Crypto’, which is being published by Wiley. A B.Tech in ECE from NIT Calicut, Ramani Ramachandran has degrees from IIM Lucknow and MIT Sloan School of Management.
Viktor Petrov is Co-Founder and COO at Crypto APIs the leading infrastructure layer helping development teams build blockchain and crypto products faster. Viktor has vast experience analyzing blockchain protocols and products. Viktor was previously running TokenGet, one of the biggest digital asset issuance platform.
Special Thanks
Our entire series was ably managed and moderated by Pavel Bains, CEO, Bluzelle. He brought a 360-degree outlook in fintech, investments, DeFi, and many things blockchain and Crypto. Our gratitude to him for making these discussions much more focussed and directed.
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