Here’s How to Totally Rock Your Instagram Story

Katelyn Rhoades
Inbound Growth
Published in
1 min readNov 28, 2017

Instagram Stories give content marketers everything they could ask for in a social network. You can edit and upload photos, upload videos, apply filters, send direct messages, advertise and create content that disappears in 24 hours. (And that is literally only scratching the surface.)

Wondering how your business can integrate Instagram Stories as a marketing channel? We’ve got a few clever Impulse Creative ideas to help you get started:

IG Story Preparation

First things first, let’s talk about your content. It’s best to think of your Instagram Story as a TV network. You’ll need programming. Pull out that handy dandy “content calendar” and brainstorm content ahead of time. Preparation is essential for stories because it helps content flow seamlessly and gives your audience something to consistently look forward to.

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Katelyn Rhoades
Inbound Growth

Social Marketing Queen |smother mother |Bossbabe |taco enthusiast