Want to Win at Social? Do it Wrong.
In a world where every brand is scrambling to get their social media just right by leveraging analytics, marketing, focus groups and the help of agencies, there’s a whole slew of brands accruing huge social media followings by doing it wrong.
They’re making fun of social media, making fun of themselves and using their brand name in channels that rely on anonymity.
Start thinking outside of the normal social media feeds and begin reaping the brand benefits.
Get Ridiculous on Pinterest
My absolute favorite pinterest accounts are brands that have no business being there. This social media channel is a virtual scrapbook of ideas for recipes, beauty hacks, crafts, fashion, art and DIY projects. It’s also dominated by women.
Don’t expect to see a lot of marketing here for men’s brands. Unfortunately, it’s a huge missed opportunity because in many consumer households, women make the purchase decisions for everyone.
One brand that took the challenge to absolutely rock Pinterest is men’s hygiene product superstar Old Spice.They’re getting a huge following by posting the content people come to Pinterest for, in the weirdest, most hilarious way: useless, terrible crafts using old spice product containers.
Check out their Pins for yourself:
- Make Your Own Ponytail Holder with a Used Deodorant Container
- DIY Lamp Using Empty Body Wash Container
- Storage Hack: Put Twist Ties into Empty Deodorant Containers (This is literally just putting trash into other trash. This is nothing.)
Nothing Beats the Facebook of Mascots or Products
Personify your brand by giving your mascot or products their own social media accounts. Because it doesn’t matter how old we get, everyone still loves socializing with fictional characters. And it’s a hell of a lot of fun to write.
Just ask:
Don’t have a mascot? Try tweeting or facebooking as your signature product. This strategy is even funnier when your personifying something without a face.
To finish reading the full article click here:
https://blog.chooseimpulse.com/5-ways-your-brand-can-win-at-social-media-by-doing-it-wrong
