10 Examples of Successful Branding via Instagram
Instagram has always been among the top social media platforms that are commonly used by companies and brands, but different from other social media like Facebook and Twitter, Instagram is all about visuals, it is so difficult for brands to reach and deliver a consistent message to the audiences in this overwhelming world, not to mention that it should all be done without world, and not every brand can fit right with Instagram. Below we will talk about 10 examples and 5 ways of building a consistent brand image on Instagram, and hopefully you can get some ideas to applied for your own brands.
- By imbedding the brand story into pictures
For brands that already have a well established positioning or brand story, the best practice is to make sure every photo you post is relevant to your positioning or the message you want to send, let’s see two examples below:
Herschel Supply Co.
Herschel Supply is a travel goods manufacturer with a goal to create timeless products that will follow the users to wherever they go. In their Instagram feed, they post photos of cities, the nature, and travelers on their way, sometimes even without their products in the photo, but it imbeds the brand image in every photo that people can tell it’s Herschel.
& Other Stories
& Other Stories is a women fashion brand with a mission of offering the goods that help women creates her own style and stories. In their Instagram feed, they use each picture to tell a girl’s story of how she select clothes to create her own style, which perfectly matches its brand name and promise.
2. By using a signature color
For a brand that have a well developed visual identity that audiences will automatically associated certain colors with the brand, it should make a good use of this association and use the signature color as an element of their Instagram feed, Let’s see two successful examples:
Pantone
Pantone is a provider of color system, and the color authority. Each year, they will lanuch the color of the year, for instance, the color of 2013 is Emerald, they will inculde the color in each post, which creates a perfect consistency for their feed, and every audience that visits the page won’t miss the message they want to deliver.
McDonald’s
As we all know that McDonald’s is about red and yellow, and it also did a good job in use these two signature colors, although the first image doesn’t say anything about McDonald’s, but we can still tell by the colors, and relate the brand with love and happiness.
3. By creating a unique tone
However, not every brand has a well recognized signature color that can be applied to, but brands can still create a unique tone that makes your Instagram feed consistent and easily recognizable.
Sara Medina Lind
This Instagram account is very successful in creating a unique tone, by picturing only light colors and leaving the background white, by continuously doing so, audiences can recognize her style when seeing this kind of photos, so she eventually become a brand herself.
Aesop skin care
Aesop is a skin care product brand that highly commit to plant-based ingredients and intend to be part of the balanced-life. Instead of using one signature color, they use all colors in the earth tone, which reflects their brand positioning and at the same time keeps the consistency of the Instagram feed.
4. By story telling
Story telling is still the best way to make the audience attached and remember the brand, but it’s a challenge for marketers to tell stories merely by photos, below are two good examples may provide you with some idea.
Guided by Cereal
Guided by Cereal is a secondary account created by the Cereal Magazine, in its Instagram feed, it posts signature scenes of cities, and by every 5 photos, it tells a story of a city.
The Academy New York
The Academy New York is an account that posts 3 photos together for each time, and the 3 photos will tell a story of a person, a place, an age or value they want to share, and they are excellent in selecting photos of strong attitude and continuity, so audiences will have no problem understanding the message by only looking at the photos.
5. By posting in a creative way
As audiences nowadays receive tons of information everyday, it is so important to be creative for others to remember you. Instagram set its rule to post only squared photos and three photos in a row, but below are two examples of how to bypass the rules and make your posts as an integration, and audience will see a visual profile when they visit the page.
Rororuko
Rororuko is a fashion blogger that is excellent at redesigning the Instagram space and creating continuous posts, her photos are attractive enough to be viewed alone, but will be even more fancy when viewed as a page as all pictures are integrated together as a magazine page.
Zara
How to spread the message to the world? By saying it again and again. Look at how Zara did with its Instagram posts. By careful planning of posts, repeated information become not annoying but even entertaining, it also shows clothes samples in between the sales information,which is a smart call to action trigger for the audiences.
