5 Effective Ways to do
WeChat Marketing
WeChat (Chinese: 微信) is a mobile text and voice messaging communication service developed by Tecent in China. It is the largest standalone-messaging app by monthly active users. This app is available on Android, iPhone, BlackBerry, Windows Phone and Symbian phones. Until Augest 2014, WeChat has 438 million active users, with 70 million outside of China.
WeChat has some similarities with What’s app, but it also has some own characteristics. It provides text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, sharing of photographs and videos, and location sharing. It can exchange contacts with people nearby via Bluetooth, as well as providing various features for contacting people at random of desired. Photographs may also be embellished with filters and captions, and a machine translation service is available.
To summarize, WeChat is not only a messaging communication platform but also have many other functions. More and more companies pay attention to do WeChat marketing. I have 5 secrets of how to increase the effectiveness of WeChat marketing wan to share with you.
In order to make it better in WeChat marketing, we should know its own advantages and differences between other social media platform. Marketing in WeChat will be more targeting to the customers. It has more interactions with the customers. Compared to Sina Weibo, WeChat has a stronger connection between the customers. We can use Sina Weibo to make the customers know our brand and company, build the relationhip with customers. Then we use WeChat to maintain this kind of relationship and convert them to the real orders and sales. Now I want to share 5 ways to do WeChat marketing with its own characteristics with you.
1. Using QR Code
QR Code is something that similar with account ID, every user has his or her own QR Code. But it is easier to use because when you want to add someone you have no need to input his or her account ID, you just use your mobile to scan QR code and you will be his or her friend. So many companies put its official WeChat account’s QR Code in many places, print it on the product, print it on the newspaper or magazine’s advertisement, even put it on the website or TV commercials. The audiences can scan this QR code anytime anywhere. To attract the customers to scan QR Code and become its fans, the company should give some promotion such as have a 20% discount. It is a convenient way to get the customers and make it become fans of the official account.
2. Using Moments Function
WeChat has a function called “Moments”. It is similar with Twitter, the user can share his or her pictures or videos through Moments. His or her friends can add some comments here or like it. Users also can share some links of website or useful information through this function. Many companies’ official accounts use this function well and had the excellent result. For example, a company had an activity that called “Collect likes and win prize”. If the users can share the information about its product in the Moments and collect 100 likes, he or she can get the product free. I have some friends had participated this kind of activities and they win the prize finally. This kind of activity can attract audiences’ attention and increase the brand influence.
3. Using Location Function
WeChat has another useful function called “Location”. If you open this function you can find the people nearby you, say hi to them and add friends with them. For the general users, it is a good function for them to make friends has the similar background and in the same place. But for the companies, it is a useful function that can target the customers more accurately. The official account can use this function to find different customers nearby them and add them. In the same time, the customers will find the official account much easier. For example, the company wants to get more fans that are young people between 18–25 years old. They can use these functions to find the young people nearby and ask an invitation to them.
4. Using Friends Recommendation Function
Like Facebook and some other social media, WeChat also has the function of Friends Recommendation. But there is a difference between others. In WeChat, just your friends can recommend friends to you but not the social media itself. Many people are very careful about their own information, so they don’t add the strange people that the system recommends to them. However, in WeChat only your friends can recommend others to you. It will more people to increase his or her trust. For the company’s official account, it can make its fans to recommend it to their friends to gain more fans. As a feedback, it should give fans some prizes or discount.
5. Using Drift Bottle Function
Drift Bottle function actually origins from another Tecent’s product: Tecent QQ. The users can throw away the bottle also can get the bottle. The most attractive thing is that the bottle comes from a stranger. If you can get his or her bottle, you can know the bottle’s master and become friend with him or her. It is a way to make you make more friends from other places. It is also a good way for the companies to do marketing. They can throw away the drift bottle to different people, the content inside the drift bottle may include the information about their products or a free gift of their product. Using this way can make more and more people know their product and friends, and it is more interesting to the customers.
Pictures’ Resources:
1. https://aboutwechat.wordpress.com/tag/country/
2. http://digitschool.com/wechat-for-pc-free-download-windows-xp-7-8.html
3. http://asidikedzer.blogspot.com/2013/05/apa-sich-wechat.html
4. http://wearesocial.sg/blog/2012/10/social-asia-tuesday-tuneup-48/wechat-moments/
5. http://advicesacademy.com/how-to/ways-to-add-friends-on-wechat/
6. http://tips.wechat.com/posts/3731.html
7. http://www.hongkiat.com/blog/enhance-wechat-experience/
8. http://thetechieguy.com/wechat-is-so-much-more-than-just-instant-messaging/
